Radio Talk

It was a good week to talk with storytellers. We had an on-camera visit with Francene Marie Morris, better known as Francene Marie on the Beasley Broadcasting (formerly CBS Radio) stations in the Charlotte Region. With 23 years in the broadcast industry, she has clearly established herself as an extraordinaire storyteller for a broad and diverse audience.

The Francene Marie Show is on multiple stations and brings to life community stories that are important to almost everyone. People in the broadcast are unique, they see life a bit different than others do

When you spend much of your wakening hours developing stories around the lives of others, over time you see and hear just about everything. The good and the bad.

I have great admiration for radio people because they bring everything to life with words and sounds. TV people have the benefit of the visual. However, radio people are faced with the task of captivating listeners with their voice talents and the drama support of suitable music.

On-air talents often make their way out of the studio for community events. It’s all about connecting with listeners and further building the relationship. Sometimes it’s for a sponsor, and sometimes it’s for charity. No matter the reason entertainment is undoubtedly the objective.

Francene is not one to shy away from the public appearance. She has a solid foundation; her mother was an elementary school teacher and classical pianist. While Francene learned many things from her mother, the piano was not among them. However, she did learn to present herself properly.

This awareness served her well as she became a model and eventually discovered the broadcast world. Born in Illinois, later lived in Kansas City Missouri, where with much delight she discovered BBQ which she says, “must be ribs.” Francine ultimately moved to the Charlotte area where she found the radio business.

While she has not interviewed everyone in the Carolinas the numbers are in the thousands. It’s a Who’s Who list of community people. Her guest love being on her show and I am glad we showed up with cameras to share a bit of her story.

As it turns out our editor for the segment on Francene Marie also has an 18-year history in Radio Broadcast. Tim Vogel first set behind the big board at the age of 13. He would work part-time while in school and later full time.

Tim shared the story of meeting Charlie Daniels at a performance the station was sponsoring. That meeting would come in handy when Tim was at WHHO AM/FM in Hornell, NY. Tim pitched the station manager on an idea for a show. He was given the go ahead if he could sell the show to advertisers.

With this challenge, Tim went to work on producing his first show. He called Charlie Daniels and asked him to be in the show, he said yes. The studio call was made, the planned 30-minute call turned into 3 hours. Tim said they just talked and talked, it was when Charlie was working on the Blue Moon Album.

The recording was not a digital file like today, it was on Reel to Reel and editing was done with a razor blade and tape. A 30-minute show as produced, and the advertisers loved it. Tim was forever hooked on the creative process, and I am glad.

We have many friends in the Radio world, and it is a beautiful part of the Carolinas. There is something for everyone. While things have changed a great voice is hard to beat. 

Thank for the great stories Francene.

Signing off till next time.